Unity Cloud Build、Everyplay、Unity Ads、Unity Analyticsの概要説明と成功事例 #unity2015tokyo

speaker: Carl Callewaert <Unity Technologies>

Unity Cloud Build

• source control > detect commits > build in the cloud > install & test
• you can build with your mobile device without Unity installed
• admin function (add users)
• simply click "Build in Cloud" in File menu on Unity

EveryPlay

• mind shift from "how can I find a player" to "how does a player find my game?"
• virality is the key of discoverability, then AppStore and video
• however, heavy player ratio is higher by video
• achieve the community grows the community itself
• Skyline Skaters, Angry Birds
• community is auto generated
• easy to find Share button, engage/challenge players with meta data, start recording automatically
• edit replay (add audio, etc)
• 18MM register users, 6MM replays, 800 games use Everyplay

Unity Ads

• vast majority of users are not playing IAP (2%)
• ads is meaningful - 20-30% of total revenue
• fast/simple implementation
• create a desire to watch
• 4 of top 10 free games monetize with Unity Ads
• advertiser pay per install only
• integration advice
• implement more and more ad units, and activate / deactivate them
• 日本語での詳細

Analytics

• open beta
• active plaers, sessions, retention, revenue
• segments (country, demographics, 4-7 days active, etc)
• funnel setup

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